Product perception and the evaluation of sensory properties involves the complex interaction of various sensory impressions. State-of-the-art analyses and multidimensional stimulation scenarios allow the analysis and optimization of all sensory properties, namely smell, feel, sound, appearabnce, and taste. Our expertise gives you detailed insight into the acceptance of and preference for specific product properties. This knowledge gives you the opportunity to optimize your products to customer needs and this brings you key competitive advantages.
The results of our multisensory analyses provide important guidelines for various sectors of industry, for example for the manufacture of foods, toys, cosmetics, textiles, and cleaning agents.