How can companies back up cosmetic claims with solid scientific data? How can sustainable ingredients be successfully integrated? And how can cosmetics development become more efficient?

Interview series part 1: Measuring emotions: How psychophysiological methods are reshaping cosmetic claims

Emotional and sensory product claims are rapidly gaining traction. But how can these subjective effects be objectively proven? Prof. Dr. Jessica Freiherr, Group Leader of Sensory Analytics and Technologies at Fraunhofer IVV, explains how psychophysiological testing methods provide a scientifically sound foundation for cosmetic claims.

Read the interview with Prof. Dr. Jessica Freiherr (pdf)

Interview series part 2: Biobased binders and UV-active systems

How do plant-based raw materials become high-performance ingredients for sustainable cosmetics? In conversation with EURO COSMETICS, biobased material experts Dr. Daniela Leistl and Dr. Sandra Kiese explain how natural plant defense mechanisms open up new possibilities for cosmetic formulations.

Read the interview with Dr. Daniela Leistl and Dr. Sandra Kiese (pdf)

Interview series part 3: From guesswork to digital foresight

How can shelf life and sensory quality be reliably evaluated early in the product development process? Prof. Dr. Jessica Freiherr, Group Leader of Sensory Analytics and Technologies, and Dr. Matthias Reinelt, Group Leader of Shelf-Life and Packaging Modeling, discuss how combining sensory analysis with digital tools enables faster, data-driven formulation decisions.

Read the interview with Prof. Dr. Jessica Freiher and Dr. Matthias Reinelt (pdf)